Up and coming areas in italy - Italy is full of hidden gems waiting to be explored, with up and coming areas like Merano, Pietrasanta, and Taranto offering unique experiences for travelers. Matera's ancient cave dwellings are drawing tourists and sparking a real estate boom, while Reggio Emilia is gaining traction in the real estate market. Sicily's Noto, Ragusa, and Scicli are catching investor attention, along with off-the-beaten-path destinations like Ischia and Umbria. Campania boasts some of the best beach towns in Italy, including Salerno and Naples. Calabria, Umbria, Puglia, and Abruzzo offer affordable options for those looking to experience the beauty and culture of Italy without breaking the bank.